Latin America is an important destination for U.S.-grown rice, but consumers there have different expectations for their rice than U.S. consumers. In this episode, Michael & Lesley talk about this with Sarah Moran, Chief Operating Officer at USA Rice. Meanwhile, Asiha Grigsby sat down with Kamal Dieck, President of FECARROZ, the Central American Rice Federation. Then LSU rice breeder Dr. Adam Famoso stops by to talk about the successes he has had establishing new varieties for this market.